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There are dozens of study reports from McKinsey,
A.T. Kearney, Forrester Research, Gartner and a long etc.
that highlight the enormous benefits of using
distribution lists, whether as a channel to study customer behavior,
a tool to reach or communicate with your customers, or just so many other
ways in which distribution lists can be a true asset to your business.
Whether this is the first time you're exploring the opportunities
offered by distribution lists or you're quite familiar with them,
this page will give you a small introduction not only
to the services offered by
eListas.com
but also to how you can take advantage of this service
in order to improve your business communications, customer loyalty, etc.
Distribution lists are tools that can easily help you
increase customer loyalty and satisfaction, support
revenue, minimize costs, extend your brand, differentiate
from your competitors, support network effects, and a long
etcetera.
Sure, almost every company quickly
talks about how their product or service helps
reducing costs, increase revenue and perhaps improve
customer relations. But the fact is,
every day, more and more companies, large and small,
use distribution lists one way or another. And that's
because there is no empty statement when it comes
to define how well this tool really delivers results.
So, how exactly can distribution lists deliver?
Customer satisfaction
When customers communicate on an environment where your
brand is present, their identification with your products or
services raises, creating a stronger brand loyalty.
Even when negative comments arise, these often become an opportunity
to gain customer confidence, as company representatives listen in to
and respond directly in public to such input.
Acquisition/retention
When you can read what your customers or clients are talking among each other,
you can acquire a knowledge that otherwise would be hard to obtain. And by
being able to get your message to your customers quickly and inexpensively,
they will not be left out of the loop.
Product/Service awareness
By either interacting with your customers or communicating with them
on a one-to-many channel, not only you can help them
with products or services they use, but also can extend their knowledge
and setting the foundation to learn about - and sometimes purchasing -
additional products or services, increasing customer brand awareness
Increase Revenue
Most consulting firms agree that companies can expect two thirds
of their online generated revenue from nearly half of the members who
participate in their group communication channels - i.e. distribution lists -
or are members of their online publications or newsletters.
Not only that, but a company newsletter is also a perfect channel to
advertise, normally obtaining a response ratio much higher than
straight-forward email marketing campaigns.
Bringing them all together
These are just some of the benefits of using
distribution lists. They are somewhat related, and that's
another reason why distribution lists deliver results -
one goal leads to another while the medium pushes forward
each step of the way.
Product awareness delivers customer satisfaction,
which in turn, causes customer retention, resulting in
increased revenue. Now, when there is a tool that can actually raise
the levels of each of these stages all by itself, it makes
sense to see that it has become a must for every business.
Along with each distribution list,
eListas.com
includes a powerful tool to launch online polls to
query your customers about questions that would help
you make better decisions. These tools allow your
customers to provide their answers both, by email
and via web forms, and the results are collected by
our system so that you can analyze them.
We are not
just talking about simple polls like "Did you like
this movie, yes or no" (although you could create a poll
just for that if you want to), but about a highly customizable
Online Poll tool you can really benefit from.
That by itself provides you with countless benefits:
Online polls can be included in your daily/weekly/monthly
newsletter or posted on your web site, and give your
customers a chance to get involved easily.
eListas technology
delivers results to a wide range of businesses, from
media and entertainment to publishing,
education and research, automotive, government, financial
services, retail, service providers, consulting, advertising,
pharmaceutical and healthcare, etc.
Why? Because they all benefit from reaching to their customers,
from communicating with them, keeping them informed or marketing
their products or services. Some brief examples:
These are just some ways in which distribution lists can
help certain industries. The list doesn't end here, and
certainly not only these industries can benefit in many other
ways but also many more industries can also get amazing results from
using distribution lists.
If you are not sure how distribution
lists can help your business, contact us by visiting
http://www.elistas.com/contact-services.html
and one of our expert consultants will be glad to assist you and answer any
questions you might have.
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